Fieldwork Facility worked with ten businesses in Walthamstow's Hoe Street to improve their retail frontages. The project for Waltham Forest Borough Council is part of an ambitious and comprehensive regeneration programme that is improving nine local high streets throughout Waltham Forest.
Our brief was to work closely with ten locally orientated businesses, understand their needs and see how shopfront improvements can increase opportunities for business. Throughout all the shops we strove to smarten appearances and celebrate independent businesses for their idiosyncrasies. We helped re-establish each shop's purpose through clearer communication; finally we decluttered years of redundant signage giving the streetscape room to breathe and making Hoe Street a more inviting place.
A comprehensive case–study is available on request detailing how Fieldwork Facility worked with each of the ten shops.