Pizzaiolo Identity


A disruptive identity for a small-town pizzeria

Pizzaiolo is a modern take on a traditional pizzeria. Pizzaiolo launched in Berwick-upon-Tweed on the border of England and Scotland. Fieldwork Facility have worked with Pizzaiolo from its inception, starting with its positioning and a simple identity driven by typography, materials and pattern. Since then we have rolled out the identity across everything from website to the instore environment, signage to packaging and advertising.

  • communication: Identity / Environment / Website / Packaging / Applied graphics / Printed literature / Wayfinding & Signage
Pizzaiolo's marque
Packaging uses a utilitarian approach to materials screenprinted with the Pizzaiolo pattern and finished with simple stickers
Uniform details
Instore menu's
Takeaway menus