Food for Thought was our contribution to a wider project called Willesden Windows; organised by the Architecture Foundation and funded by the Mayor of London’s Outer London Fund and Brent Council. Fieldwork Facility was one of several designers asked to work with a local shopkeeper in Willesden Green. The plan was to help revive and improve the local businesses and bring about a positive change to the area.
The Architecture Foundation paired us with an Italian cafe called Food for Thought to see what improvements could be made with a small budget. Fieldwork Facility worked to create a more engaging window display and more flexible seating plan for the cafe. Taking inspiration from their name we designed ‘Thinker Stools’ (inspired by Rodin’s famous sculpture ‘The Thinker’). We also created a window display that acts as a community engagement board featuring revolving questions each month that customers can come in, ponder over and add their own thoughts to the display.
Food for Thought was awarded a 'Wooden Pencil' in the 2013 D&AD Awards