We had the pleasure of designing the film titles and campaign for ‘Cautionary Tales’ — a short film from the directors Us.
Cautionary Tales is the story of Aaron who as a child tragically pulled a funny face in the exact moment that the wind changed direction — permanently disfiguring Aaron for life. The film joins Aaron as a young man, he has grown up with his disfigurement under the pressure of being continually tormented by the wind.
The film titles and campaign introduce the film with a heavy dash of nostalgia — drawing on the graphic language of childhood fairytales. Our role was to tease the films concept without giving the idea away until the end credits.
Illustration: Giulia Ghigini
CG Animation: James Sindle