Mark Spencer is a Forensic Botanist; he literally consults with police departments and forensic services on cases where plant based evidence can unlock crimes.
We were asked to create a identity for Mark that was intelligent, simple and memorably executed. With a limited field of competitors in the UK (two at last count), having a considered identity would make Mark disruptive by default. The challenge though was to make sure this disruption doesn’t come across as a distraction and to avoid any territories that were insensitive to the gravity of Mark’s work.
In Forensic Botany the main tools at Mark’s disposal are his observational skills and his vast botanical knowledge. Appropriately the logo is a skeletonised leaf that resembles an observing eye.
Campaign photography: Robin Friend