UK Sport / Team GB

Applied graphics for sleds that celebrate the monumental ambition of Team GB's skeleton athletes

Fieldwork Facility designed the applied graphics for Team GB’s Bob-Skeleton squad ahead of the Vancouver 2010 Winter Olympics. The brief was to celebrate the innovation behind the engineered sleds that had been specially designed by Blackroc (a team of engineers put together by UK Sport. Skeleton is a winter sport where one athlete races head first down the bobsleigh track on a sled at up to 160km/h.

Playing on the BlackRoc name; the idea is that the sled isn’t just a sled, it’s more than that; it’s a Monument. A Monument to innovation, ambition and success. A Monument made of BlackRoc. Each athlete's sled featured their own portrait. Drawing inspiration from the engineering process the portraits were created using 3D-mapping scanners, giving the look and feel of Olympian portraits set in stone.

  • communication: Identity / Applied Graphics
  • experience: Communication Ecosystem
  • technology: Emerging technology
Amy Williams (pictured) went on to win gold
Adam Pengilly prepares for a slide
To create the 'Blackroc' portraits we used the engineer's 3D-mapping scanners to give the look & feel of Olympian portraits set in stone.