Actant Identity

Actant

A dynamic identity for an academic innovation consultancy who seeks out the connections between things

Actant is an innovation consultancy that is particularly interested in the tangled relationships between 'skills', 'stories' and 'things'. This modern and progressive outlook is matched with an identity that visually seeks out these connections.

Through an interactive logo Actant expresses the connections of skills, stories and things in moving image and interactive platforms. The identity system also has a bespoke analytical tool for Actant; 'Constellation Maps' allow the company to map and explore connections between skills, stories and things in publications, films and presentations.

  • communication: Identity / Printed literature
  • experience: Communication ecosystems / Interactions
  • technology: Networked cities & citizens / Systems / Communication ecosystems
Bespokely Actant's logo drawn referencing the world of ‘things’ such as industrial engraving tools, pantographs and typewriters
​An interactive version of the logo expresses the tangled relationships between 'skills', 'stories' and 'things'
​The interactive logo playfully changes composition in film and on interactive platforms
Constellation Maps are Actant's bespoke analytical tool allowing the company to map and explore connections between 'skills', 'stories' and 'things' in visualisations
The language of Constellation Maps can also be used to highlight 'Stories', 'Skills' & 'Things' in data and information
Actant publications
Excerpts from Actant's identity guidelines